You can not go to the movies. So several movies are available to come to you.
That is the memo from the media giant. They will also let customers rent some upcoming movies the day they are hypothetical to go into theaters.
Preliminary Friday, March 20 movie watchers can rent The Hunt The imperceptible Man and Emma on a wide variety of the most popular on-demand armed forces for $20 in the United States and the equivalent of that amount in markets outside the US. On April 10 the day Trolls World Tour was supposed to be in theaters Universal will let populace rent that one at the house as well.
This is both a no brainer and a big deal.
The no brainer part is that it has become all but unfeasible for studios to release their movies in theaters because theaters are being shut down across the world due to the ciovid19 pandemic. As of Sunday theaters were closed nationwide in 32 countries outside the US, including China, France, and Italy; inside the US, various local governments, as well as those in New York City Los Angeles and Ohio, have also prearranged theaters to shut down this week.
thus the only way for anyone to see new films — and for studios to make cash from them is to let the populace watch them at home via distributors like iTunes or restricted cable company.
The large contract part is that some clientele and some studios have been asking for this for years either by allowing so-called day and date releases where you can watch the movie at home the same day it comes out in theaters or additional modestly by restriction the window between the time movies come out in theaters and the time you can watch them at home.
These options exist for some small indie show which generally does not play in theaters owned by big manacles but that is about it. Up until now, the big theater chains like AMC have hated the thought because obviously if citizens watch at home they would not spend their money at big theater chains and they were been able to force Hollywood to play along.
In 2011, for instance, Universal announced plans to let people rent Tower Heist (it stars Eddie Murphy and I have never seen it either) for $60 A week later.
We all see where this one goes. Just now the big film studios including Universal have been responding to the coronavirus threat by postponing their biggest spring movie launches, including Universal latest Fast & Furious sequel. And it prominent that the press release announces the new rental agenda today said nothing about F9 which was hypothetical toward arrive in theaters May 22 but is now supposed to come out in April 2021.
And this morning analyst Rich Greenfield sent out a note arguing that it simply wanted possible for studios to come close to recouping the money they did lose by skipping theaters, which is why they are all hoping so far they can keep their main cinema in a vault for now and then bring them to theaters this fall or next year.
We would feel affection for to be able to let know you that for $30 to $40 you could watch Mulan or No Time to Die tonight in the comfort of your own house while you are socially distancing yourself from other humans Greenfield writes. though when you look at the complexity in replacing the planned gain studios predictable to make with a fiduciary duty to talent using contracts that never predictable a direct to consumer release strategy we believe studios can’t do anything further than delay major cinema until theaters reopen and life returns to normal.
One middle-ground option: Disney which released Frozen 2 in theaters last year moved up the release of that movie on its own Disney repair by three months and started streaming the movie for its subscribers last week. known that other big studios like Universal and Warner Bros are owned by conglomerates that plan to launch waterway armed forces of their own we may see more of to